In the present, the majority of companies are aware that they can’t serve optimally to all potential customers that exist in a given market. This situation is mainly due to the variety of preferences people and organizations have. However; advertisers have found a way to categorize consumers using a psychographic system called VALS2, in which consumers are separated into groups to save time a...
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... VALS emphasizes the concept that people throughout their lives pass right through different stages, and each stage affects their attitudes, behavior and psychological needs. In my opinion, both types of segmentations are very important and useful because they provide vital information about consumers. I also understand that VALS2 is very important for marketers because through this system they can understand each consumer decision, as these are influenced by the way in which individuals live and feel among other important factors. I am in favor of the proposition of stereotyping consumer lifestyles, as these are effective ways of marketing goods and services. the reason why I agree is because all human beings need to find a way to keep up. What consumers need to do is to be alert; to avoid falling into these marketing traps, to not fall into one of these categories.
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