"[Cinema] manipulates the human psychology, sociology, religion, and morality of the people..."(Cine-Aztlan 175). I has been said to be used by capitalists and socialists as a powerful weapon in the struggle for social justice. In all the Hollywood films and documentaries about Mexicans and Mexican-Americans, none have escapes stereotypes. And it hasn't gone unnoticed. Thomas Martinez states that the "symbolic function of advertising in one level of understanding the racist implications of the mass media, especially regarding the Mexicans and Mexican-Americans"(Camplis, in Noriega 284).
To completely understand Latino's struggle for liberation, the term "Raza" has come up repeatedly in the vocabulary for freedom on an encompassing scale. The term is used to incorporate the experiences of Native Americans, Mexicans and others of Latin American descent in this country in the search and struggle for liberation politically, philosophically, and aesthetically.
Another term recognizable in the struggle for liberation is "Chicano", which represents the need for people of Mexican descent to come to grips with the elemental fact of their identity..."(Camplis, in Noriega 286). Chicanos and other Latin Americans all have a distinct culture that shouldn't have to be conformed to or assimilated with American "standards". So, Cubans took a different approach to the whole notion of change or be segregated. Cuba...
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