According to Devine (1989), automatic processing involves the unconscious retrieval of obtained associations that develop through memory repetition; this process links with stimulus cues in the environment. The intense nature of automaticity is that an individual cannot escape or try to ignore the process (Devine, 1989). People build and enforce stereotypes through this automatic process and have no conscious control of memory retrievals. Human bodies take a lot of effort to function, but automatic processing requires little effort. People, therefore, mostly rely on automatic thinking, rather than controlled. This is why some researchers argue that automatic processing is why stereotyping is inevitable; because automaticity is easier, it does not mean controlled thinking cannot disband stereotypes (Devine, 1989). Controlled thinking is intentional and requires active participation of an individual. This proce...
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...ocial Psychology, 56(1), 5-18.
Devine, P., Lepore, L., & Brown, R. (2007) Is stereotyping inevitable? Taking Sides: Clashing
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Fiske, S. (1989). Examining the role of intent: Toward understanding its role in stereotyping and
prejudice. Unintended Thought 253-283. New York, NY US: Guilford Press.
Pettigrew, T. (1987): “Useful” modes of thought contribute to prejudice. New York Times.
Stewart, T., Latu, I, Kawakami, K., & Myers, A. (2010). Consider the situation: Reducing
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