One population that is particularly vulnerable to the negative aspects of stereotyping is children. A particular domain of stereotypes in which all children must face is gender stereotyping. As a result, gender stereotyping has been an area of interest to researchers. Gender stereotyping becomes an issue when people draw conclusions about men or women on the basis of their gender alone. Research has shown that children may begin developing gender stereotypes as early as three years of age (Banse, Gawronski, Rebetez, Gutt, & Morton, 2010). These gender stereotypes play an important role in how children perceive and behave in the world as they influence areas including but not limited to: educational goals, peer preferences, attributions, memory, self-concept and even potential career choice. It is important to understand what factors promote the development of these stereotypes. The present study specifically seeks to determine if physical salience is one of those factors that facilitate the development of gender stereotypes.
The developmental intergroup theory suggests that by regulating the salience in a particular group in the environment, children’s stereotype...
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