Gender Stereotyping And The Media Essay

Gender Stereotyping And The Media Essay

Length: 1497 words (4.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Gender stereotyping has been ongoing throughout history. The media has been distorting views by representing gender unrealistically and inaccurately. It created an image of what "masculinity" or "femininity" should be like and this leads to the image being "naturalized" in a way (Gail and Humez 2014). The media also attempts to shape their viewers into something ‘desirable’ to the norm. This essay will focus on the negative impacts of gender-related media stereotypes by looking at the pressures the media sets on both women and men, and also considering the impacts on children.

Men and women were not seen as equal human beings; instead it has been obvious that men were more likely to be on the upper hand. In 1987, it has been recorded that 2/3 of the people who were presented in the media were male. This study also mentioned that the 1/3 of females were portrayed as either "passive" or "dependent" on men (Wood 1994). Women did not get a chance with the media. They had to adhere to certain rules such as being weaker (than a man) and forced to downplay intelligence in order to make the hero-heroine relationship work and to be successful (Lind 2009). In 1980s, 2nd wave feminists were constantly attacked by the false representations of womanhood and gender (Gill 2015). Women Advertisements throughout the history were extremely sexist and promoted gender biases. This ad about Chase and Sanborn coffee in the 1950s (see fig 1)


Figure 1. If your husband ever finds out (1950)

shows a man acting violent towards a woman for not "store testing" his coffee. This ad implies that it ...


... middle of paper ...


...ch as sadness because it apparently is a sign of ‘weakness’. Advertisements and the media that children are exposed to may lead to a thought that they are encouraged to be the image that they see. This instance may disallow them to choose their own identity and limits their occupational choices thus changes who they really are (Brasted 2010).

In conclusion, the media skews the views of people by portraying a gender to only be of certain characteristics. Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our society.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Media and Gender Stereotyping Essay examples

- 1 ABSTRACT Past research found that media culture, particularly magazines, present stereotypical notions of gender. Gender stereotypes are not inflexible, like a barometer stereotypes change to reflect both societal and cultural values. This research set out to study current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and Men's Health). The advertisements were categorised into gender specific and gender neutral adverts. The results found that the mode for gender specific adverts for both men and women's magazines related to female specific related adverts....   [tags: Media Stereotyping of Men and Women]

Free Essays
2337 words (6.7 pages)

Media Stereotyping of Men and Women Essays

- Throughout society, men and women have been expected to live by guidelines consisting of media generated ideas and ways of living out life. Both men and women’s thinking process are being altered the negative effects of society’s mass media. For both sexes, this repeating negative exposure causes a constant downfall in self-image and creates media influenced decisions that lead to unhealthy lifestyles. The media effects the thinking process of both men and women in negative ways therefore media needs to be heavily regulated.       Today’s young men are increasingly being influenced by the harming mass media....   [tags: Media Stereotyping of Gender]

Strong Essays
943 words (2.7 pages)

Media and Its Effects on Gender Stereotypes Essay

- In addressing the question it is first necessary to understand what is meant by 'mass media'. The Collins English Dictionary defines mass media as "the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio" (Collins English Dictionary 5th edition, 2000, pp 957). This therefore suggests that any medium that conveys information to the people is categorised as mass media. By looking at two forms of media, this essay will examine how much the media can be charged with causing and further exaggerating gender-based stereotypes in society....   [tags: Media Stereotyping of Gender Roles]

Strong Essays
1947 words (5.6 pages)

Essay on Gender Stereotyping: A Negative Effect on Youth

- In today’s world, the media has a great rein on youth as opposed to 10 or 20 years ago. Now a day we see children as young as 6 are able to get their hands on iPhones, iPads and other media devices that are available to them. Perhaps it is to play games, take a picture, or pass the time while they wait for something. But, no matter what it is, it has an influence on them. A factor that is played in today’s media that influences youth is that of gender stereotyping. It is the behavioral norms that are thought to be appropriate in today’s world....   [tags: Media, Gender Sterotyping, Young Adults]

Strong Essays
1028 words (2.9 pages)

Gender Stereotypes in Media Essay example

- The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest. So basically, the media chooses what is to be shown and what is to be discarded (Andrew Pilkington and Alan Yeo (2009)). . In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how these stereotypes are created by print and the digital media and what are their impacts on people....   [tags: Media Stereotyping of Men and Women]

Strong Essays
1400 words (4 pages)

Media Stereotyping of Men and Women Essay

- After watching television and flipping though ads and articles in several magazines, the stereotyping of men and women is so apparent but at the same time society is so blind to it. In society parents teach their children gender roles at a very early age. Gender roles refers to the attitudes, behavior, and activities that are socially defined as appropriate for each sex learned through the socialization process. Males are traditionally expected to show aggressiveness and toughness, and females are expected to be passive and nurturing....   [tags: Gender Roles in the Media]

Strong Essays
784 words (2.2 pages)

Strategies Used By the Media Essay

- Media is everywhere. Our society is so used to this environment that we believe almost all the advertisements we see is true, but are all these ads 100% truthful or are they hiding something. The media is full of twisted words,lies,and digitally altered images. These strategies are used to make the product seem appealing. One of the most affective strategy in ads is stereotyping. The models in ads are digitally altered. Woman are stereotyped as beautiful,skinny,and flawless. Men are stereotyped as handsome,manly,and successful....   [tags: stereotyping, advertising, gender]

Strong Essays
542 words (1.5 pages)

The Effects of Printed Media on Gender Roles Essay

- I will be looking at women’s 'to-be-looked-at-ness', and examining the representations of women as objects of the male gaze and male desires. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you need to consider when looking at media representations with regard to stereotyping. For a stereotype to ‘work’ it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject....   [tags: Media Stereotyping of Men and Women]

Strong Essays
1678 words (4.8 pages)

Essay on Stereotyping Women In The Media

- Throughout history when we think about women in society we think of small and thin. Today's current portrayal of women stereotypes the feminine sex as being everything that most women are not. Because of this depiction, the mentality of women today is to be thin and to look a certain way. There are many challenges with women wanting to be a certain size. They go through physical and mental problems to try and overcome what they are not happy with. In the world, there are people who tell us what size we should be and if we are not that size we are not even worth anything....   [tags: Gender Papers]

Free Essays
1571 words (4.5 pages)

Gender Stereotypes in Science and Technology Essay

- Gender Stereotypes in Science and Technology The experiences we have and the ideas we formulate as children can and do have a tremendous impact on what we do with our lives as adults. One thing that we studied during this course was the differences between toys that boys play with and those that girls play with. When little boys are given things to play with like chemistry sets and erector sets, they are given tools to develop skills like mechanical ability and spatial perception. More importantly, in my opinion, this sets up a stereotype about what activities are suitable for boys and which activities are suitable for girls....   [tags: Media Stereotypes Stereotyping]

Strong Essays
1621 words (4.6 pages)